Get in touch

Tomorrow belongs to those that act today. So let’s turn your vision for the future into a strategy that propels you ahead. Reach out below or email me directly at cindy@thebusinessofculture.nl.

Ready to redirect your business, career or brand?

The Reframe™ is step one in the Re:Direction System™, designed to bridge the gap between your present reality and your desired future. Helping you see untapped opportunities, make strategic choices with confidence, and fast-track your results.

Discover The Reframe™

PREVIOUSLY PARTNERED WITH

• FD

• CLIP

• Videoland

• Oxfam Novib

• de Baak

• Rituals

• Change.inc

• Gemeente Amsterdam

• RTL

• Samsung

• Mandible

• Pieter Pot

• Rijksmuseum

• LOOM

• Qpido

• MBO Connected

• Amsterdam Business Trainers Academy

• VU University

• What Design Can Do

• SRH Haarlem

• Give Give

• FD • CLIP • Videoland • Oxfam Novib • de Baak • Rituals • Change.inc • Gemeente Amsterdam • RTL • Samsung • Mandible • Pieter Pot • Rijksmuseum • LOOM • Qpido • MBO Connected • Amsterdam Business Trainers Academy • VU University • What Design Can Do • SRH Haarlem • Give Give

What others say

“You transformed the way I think about and sell my business. The value proposition you developed gave me the clarity & confidence to launch new products — and generate real revenue.”

Ronan Vonk
Founder | Mandible
“Cindy challenged us to stop describing ‘what we do’ and start communicating ‘why it matters.’ This powerful shift has changed the way potential collaborators and investors respond to us.”

Ninon Moraw
Co-Founder | Give Give
“Cindy took the time to really understand our business — its strengths and its challenges — giving us a fresh perspective on how to share our mission with more clarity & impact.”

Daisy Harvey
Founder | Loom
“Cindy’s curiosity & sharp grasp on complex processes quickly generated new perspectives, ideas, and to-dos that helped me uncover hidden potential & navigate challenges with clarity.”

Andreas Lang
Founder PAPILIO | Industrial Designer
"Cindy is a warm and dedicated professional who brings out the best in people. With a natural ability to coach, empower & inspire, she helps young people build on their talents."

Hansje Gravesteyn
Project lead | Gemeente Amsterdam
“What truly sets Cindy apart is her empathy. She doesn’t just provide direct answers; she thoughtfully guides you toward discovering solutions for yourself.”

Depanshu Gola
Partner | Architecture for Dialogue
“You instinctively understood what we stand for and were able to engage with it in a strong and pleasant manner. Delivering great value."

Maria Schynder
Deputy director | De Pont Museum
"You stand out for your ability to zero in on the core of an issue by asking the right questions, making your advice feel tailored and personal."

Kevin Lamsberg
Founder & Music producer | LAMSI
“Having Cindy as my mentor was a wonderful and inspiring experience. Her guidance, creativity, and ability to see the bigger picture helped me grow personally & professionally.”

Romelle Perea
MBO student | MBO Connected
“Your lecture was dynamic, insightful, and deeply engaging. Breaking down story principles in a thought-provoking & accessible way.”

Dr. Cynthia Cabañas González
Postdoc Researcher | VU University
"You played a key role in optimising our user acquisition funnel. Your dedication, keen insights, and strategic approach proved vital for us."

Marc Wisselo
Head of Service | Cliq Digital
“Cindy’s guest lecture was well-structured and thoughtfully designed, enriched with effective exercises. Her warm and energetic approach turned it into an engaging experience.”

Johan van den Outenaar
Lecturer | SRH Haarlem
“Your ability to combine deep industry knowledge with actionable advice has made a real difference. Working with you was truly invaluable.”

Aradhita Parasrampuria
Founder | Cellsense
"A true pleasure to work with, you bring authenticity, depth, and vision. Every team deserves a Cindy— creative, smart & a social powerhouse!"

Felicia Wijnveen
Manager Talent & Human | VIA
“Cindy brought fresh perspective, revealing hidden potential in our story. We gained clarity, energy, and a solar punk narrative that reshaped how we communicate our mission.”

Som Ray
Co-Founder | CLIP

Explore more

Mandible

Developing Mandible’s business strategy and value proposition, defining its unique positioning, and roadmap for the next phase of growth.

Read more
de Baak

Helping renowned institute de Baak shift brand perceptions and reclaim their leading position as The Netherlands’ original trainer.

Read More
FD

Positioning FD's Saturday newspaper as the stand-out choice for any professional with serious ambitions to shape the future.

Read more
What Design Can Do

Equipping founders with the strategic tools and narrative mindset to turn their bold ideas into powerful stories that inspire belief and spark change.

Read more
Rijksmuseum

Enabling the Rijksmuseum to reach beyond its core audience, inspiring both loyal and new visitors to connect with their exhibition.

Read more
Samsung

Keeping Samsung in the know on the pulse of culture, fueling the tech giant with the insights to effectively inspire, hero, and lead.

Read more
MBO Connected

Offering 1:1 student mentorship by providing vocational guidance, nurturing personal growth, and building professional confidence.

Read more
Cliq.de

Accelerating Cliq.de’s user growth with audience-focused communication flows. Turning new audiences into loyal fans.

Read more

Get in touch

Ready to redirect your business, career or brand?

•

FD

•

CLIP

•

Videoland

•

Oxfam Novib

•

de Baak

•

Rituals

•

Change.inc

•

Gemeente Amsterdam

•

RTL

•

Samsung

•

Mandible

•

Pieter Pot

•

Rijksmuseum

•

LOOM

•

Qpido

•

MBO Connected

•

Amsterdam Business Trainers Academy

•

VU University

•

What Design Can Do

•

SRH Haarlem

•

Give Give

“You transformed the way I think about and sell my business. The value proposition you developed gave me the clarity & confidence to launch new products — and generate real revenue.”

“Cindy challenged us to stop describing ‘what we do’ and start communicating ‘why it matters.’ This powerful shift has changed the way potential collaborators and investors respond to us.”

“Cindy took the time to really understand our business — its strengths and its challenges — giving us a fresh perspective on how to share our mission with more clarity & impact.”

“Cindy’s curiosity & sharp grasp on complex processes quickly generated new perspectives, ideas, and to-dos that helped me uncover hidden potential & navigate challenges with clarity.”

"Cindy is a warm and dedicated professional who brings out the best in people. With a natural ability to coach, empower & inspire, she helps young people build on their talents."

“What truly sets Cindy apart is her empathy. She doesn’t just provide direct answers; she thoughtfully guides you toward discovering solutions for yourself.”

“You instinctively understood what we stand for and were able to engage with it in a strong and pleasant manner. Delivering great value."

"You stand out for your ability to zero in on the core of an issue by asking the right questions, making your advice feel tailored and personal."

“Having Cindy as my mentor was a wonderful and inspiring experience. Her guidance, creativity, and ability to see the bigger picture helped me grow personally & professionally.”

“Your lecture was dynamic, insightful, and deeply engaging. Breaking down story principles in a thought-provoking & accessible way.”

"You played a key role in optimising our user acquisition funnel. Your dedication, keen insights, and strategic approach proved vital for us."

“Cindy’s guest lecture was well-structured and thoughtfully designed, enriched with effective exercises. Her warm and energetic approach turned it into an engaging experience.”

“Your ability to combine deep industry knowledge with actionable advice has made a real difference. Working with you was truly invaluable.”

"A true pleasure to work with, you bring authenticity, depth, and vision. Every team deserves a Cindy— creative, smart & a social powerhouse!"

“Cindy brought fresh perspective, revealing hidden potential in our story. We gained clarity, energy, and a solar punk narrative that reshaped how we communicate our mission.”