Mandible
Business strategy, C-level consulting
2025
Moving from execution to authority is never just about expertise—it’s about being understood. For Mandible, that meant finding the right words and insights to express their value effectively. This shift has given the IT-player the confidence to expand, the traction to engage new clients, and the foundation to drive measurable business growth.
Business Strategy
From execution to authority: Mandible needed clarity, not just expertise. With the right words and insights, their value now resonates in the market and drives measurable growth.
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Mandible built its reputation by supporting leading manufacturers in optimising and automating their processes. With a strong track record in design automation, the IT-player had established itself as a trusted expert. But with the market maturing and ambitions to scale, Mandible was ready to move from execution towards an authority position of its own.
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Mandible’s expertise was strong, but not yet fully visible to the market. The challenge was to define a clear value proposition, sharpen their positioning, and articulate a promise that would set them apart and support long-term growth.
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Through a collaborative strategy process, Mandible’s business reality and market context were translated into a business strategy: a value proposition statement, a unique promise, and a positioning that only they can own. Together, these elements gave the IT-player both clarity and confidence to communicate their value and accelerate growth.
Ronan Vonk | Founder Mandible
“Cindy transformed the way I think about and sell my business. The value proposition she developed gave me the clarity & confidence to launch new products — and generate real revenue.”
Ready to launch your next phase of growth?
The Reframe™ is step one in the Re:Direction System™, designed to bridge the gap between your present reality and your desired future. Helping you see untapped opportunities, make strategic choices with confidence, and fast-track your results.
PREVIOUSLY PARTNERED WITH
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FD
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CLIP
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Videoland
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Oxfam Novib
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de Baak
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Rituals
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Change.inc
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Gemeente Amsterdam
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RTL
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Samsung
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Mandible
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Pieter Pot
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Rijksmuseum
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LOOM
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Qpido
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MBO Connected
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Amsterdam Business Trainers Academy
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VU University
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What Design Can Do
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SRH Haarlem
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Give Give
• FD • CLIP • Videoland • Oxfam Novib • de Baak • Rituals • Change.inc • Gemeente Amsterdam • RTL • Samsung • Mandible • Pieter Pot • Rijksmuseum • LOOM • Qpido • MBO Connected • Amsterdam Business Trainers Academy • VU University • What Design Can Do • SRH Haarlem • Give Give
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![What Design Can Do key visual]()
What Design Can Do
Equipping start- and scale-up founders with the strategic tools and narrative mindset to turn their bold ideas into powerful stories that inspire belief, build connection, and spark change.
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![MBO Connected]()
MBO Connected
Offering 1:1 mentorship to an MBO student through Connect2Pro — providing vocational guidance while nurturing personal growth and building professional confidence.
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Tomorrow belongs to those that act today. So let’s turn your vision for the future into a strategy that propels you ahead.