Cliq.de
2023-2024
Growth strategy & c-level consulting
As streaming costs soar, German streaming player Cliq.de offers one subscription to rule them all. For the affordable price of €6.99 per month users get access to five types of content—movies & series, music, sports, audiobooks, and games. The goal? To grow their new daily subscribers.
Growth strategy
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As a new player in the German market Cliq.de was looking to solidify their position in the German streaming category.
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Cliq's target audience is broad. From families, to people over 50 and young people. How do you decide what the best way is to position yourself without alienating any of them?
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Our founder was part of Bravoure’s growth team in a previous strategy role. Together they crafted a range of proposition angles for Cliq.de, supported by a Multivariate Test Plan to identify which elements (such as proposition type, email field, visual style) had the greatest impact on improving banner and landing page conversions. Reporting the insights and advice directly to the CMO and CEO on a weekly basis.
Bravoure
Concept
Product design
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