The Reframe™
In this 60-minute online strategy conversation, we’ll reframe how you see your business, career, or brand guided by The Re:Framework™ .
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Strategy can feel abstract — until you experience it. The Reframe™ offers a tangible taste of what value working with a strategic thinker can bring. In 60 minutes, we’ll shift your perspective, uncover underlying challenges, and build momentum for your next step forward.
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The Reframe™ is built for founders, leaders, and professionals navigating a key decision, transition, or challenge.
You might be:A founder who’s feeling stuck, questioning if it’s time to explore a new market, reposition your brand, or pivot your business model.
A leader balancing competing priorities like uniting stakeholders around a clear strategic vision, making tough calls on where to invest time and attention to drive growth, or shaping a new company story post-merger or acquisition.
A career professional aiming to transition into a new role, move industries, evolve your professional image, or reimagine your skillset to meet the demands of an ever-changing job market.
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The Reframe™ is a 60-minute, one-on-one strategy conversation. Guided by the Re:Framework™, we’ll work through your challenge to unlock clarity and direction.
About me
“I'm not just a brand, social, or a business strategist. I’m all three. This means that I look at your question from multiple angles at once.
I connect the dots between your brand, business and you, the human behind it. Because strategy is not just about big plans. It’s about making the right decisions based on who you are, what you believe and where you want to go.
Our 60 minutes together is not about fleshing out a full strategy — instead it’s about gaining a new way of seeing your challenge and the confidence to act on it.”
— Cindy Fleur
Founder & Strategy Director
How it works
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![Strategy studio visual]()
1. Getting started
Start by choosing a time in my calendar that works best for you. After submitting your request, you’ll complete a brief intake form. Those insights will help me prepare so we can maximise our time together.
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2. The Reframe™
Your session will be fully locked in after I’ve confirmed the booking. During The Reframe™ we’ll shift your perspective on the challenge. The result: clarity, insight and a stronger sense of direction.
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3. Your Re:Framework™
After the session, you’ll receive your invoice and completed framework — a distilled, visual summary of your challenge and the reframed perspective we uncovered. A powerful tool to revisit and build on.
What you’ll gain
Reframe today. Redirect tomorrow.
The Reframe™ is step one in the Re:Direction System™, designed to bridge the gap between your present reality and your desired future. Helping you see untapped possibilities and make your next strategic move with confidence.
PREVIOUSLY PARTNERED WITH
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FD
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CLIP
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Videoland
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Oxfam Novib
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de Baak
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Rituals
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Change.inc
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Gemeente Amsterdam
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RTL
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Samsung
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Mandible
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Pieter Pot
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Rijksmuseum
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LOOM
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Qpido
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MBO Connected
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Amsterdam Business Trainers Academy
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VU University
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What Design Can Do
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SRH University
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Give Give
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Boost Your Business
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Cellsense
• FD • CLIP • Videoland • Oxfam Novib • de Baak • Rituals • Change.inc • Gemeente Amsterdam • RTL • Samsung • Mandible • Pieter Pot • Rijksmuseum • LOOM • Qpido • MBO Connected • Amsterdam Business Trainers Academy • VU University • What Design Can Do • SRH University • Give Give • Boost Your Business • Cellsense
What others say
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![Ronan Vonk]()
“You transformed the way I think about and sell my business. The value proposition you developed gave me the clarity & confidence to launch new products — and generate real revenue.”
Ronan Vonk
Founder | Mandible -
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“Cindy challenged us to stop describing ‘what we do’ and start communicating ‘why it matters.’ This powerful shift has changed the way potential collaborators and investors respond to us.”
Ninon Moraw
Co-Founder | Give Give -
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“Cindy took the time to really understand our business — its strengths and its challenges — giving us a fresh perspective on how to share our mission with more clarity & impact.”
Daisy Harvey
Founder | Loom -
![Andreas Lang]()
“Cindy’s curiosity & sharp grasp on complex processes quickly generated new perspectives, ideas, and to-dos that helped me uncover hidden potential & navigate challenges with clarity.”
Andreas Lang
Founder PAPILIO | Industrial Designer -
![Sabrina Beek]()
"You see brands not just as they are but as they could be, daring to dream with them—sharing insights that inspire well beyond the collaboration."
Sabrina Beek
Creative Lead | Yune -
![Depanshu Gola]()
“What truly sets Cindy apart is her empathy. She doesn’t just provide direct answers; she thoughtfully guides you toward discovering solutions for yourself.”
Depanshu Gola
Partner | Architecture for Dialogue -
![Kevin Lamsberg]()
"You stand out for your ability to zero in on the core of an issue by asking the right questions, making your advice feel tailored and personal."
Kevin Lamsberg
Founder & Music producer | LAMSI -
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"Cindy is a warm, dedicated professional who brings out the best in people. With a natural ability to coach, empower & inspire, she helps young people build on their talents."
Hansje Gravesteyn
Project lead | Gemeente Amsterdam -
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“Having Cindy as my mentor was a wonderful and inspiring experience. Her guidance, creativity, and ability to see the bigger picture helped me grow personally & professionally.”
Romelle Perea
MBO student | MBO Connected -
![Felicia Wijnveen]()
"A true pleasure to work with, you bring authenticity, depth, and vision. Every team deserves a Cindy— creative, smart & a social powerhouse!"
Felicia Wijnveen
Manager Talent & Human | VIA -
![Dr. Cynthia Cabañas González headsho]()
“Your lecture was dynamic, insightful, and deeply engaging. Breaking down story principles in a thought-provoking & accessible way.”
Dr. Cynthia Cabañas González
Postdoc Researcher | VU University -
![Marc Wisselo]()
"You played a key role in optimising our user acquisition funnel. Your dedication, keen insights, and strategic approach proved vital for us."
Marc Wisselo
Head of Service | Cliq Digital -
![Maria Schnyder]()
“You instinctively understood what we stand for and were able to engage with it in a strong and pleasant manner. Delivering great value."
Maria Schynder
Deputy director | De Pont Museum -
![Aradhita Parasrampuria]()
“Your ability to combine deep industry knowledge with actionable advice has made a real difference. Working with you was truly invaluable.”
Aradhita Parasrampuria
Founder | Cellsense -
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“Cindy’s guest lecture was well-structured and thoughtfully designed, enriched with effective exercises. Her warm and energetic approach turned it into an engaging experience.”
Johan van den Outenaar
Lecturer | SRH Haarlem -
![Som Ray]()
“Cindy brought fresh perspective, revealing hidden potential in our story. We gained clarity, energy, and a solar punk narrative that reshaped how we communicate our mission.”
Som Ray
Co-Founder | CLIP
FAQ
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A fresh perspective on your challenge, more clarity on what’s really at play, and a first sense of direction for your next move. You’ll receive the Re:Framework™ afterwards, completed with your key insights and reframed challenge.
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Booking is simple: just pick a time in the calendar. Once I confirm your booking your spot is secured. If we decide to work together beyond The Reframe™, the full session fee will be deducted from your follow-up project.
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You’ll fill in a short intake form before our meeting to help you reflect. No further prep needed — just show up with an open mind.
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Both. I was born in Amsterdam, raised in Veghel (Brabant), and now live in Zwolle — working with partners across the country. Since I grew up multilingual, I’m comfortable switching between English and Dutch. In the intake form you can indicate your preferred language. Met andere woorden: gesprekken mogen dus ook lekker in het Nederlands!
Let’s begin.
Tomorrow belongs to those that act today.
So let’s reframe the way you see your challenge and unlock new ways forward.