The Reframe™

The Reframe™ is a 60-minute online strategy conversation designed to shift your perspective, uncover underlying challenges — and help you define your next move.

  • Strategy can feel abstract — until you experience it. The Reframe™ offers a tangible taste of what value working with a strategic thinker can bring. In 60 minutes, we’ll shift your perspective, uncover underlying challenges, and build momentum for your next step forward.

  • Being a leader today is not enough to stay a frontrunner tomorrow. You need to stay plugged into culture to create a brand that effectively inspires, heroes, and leads.

    - Cultural insights
    - Category insights
    - Competitor insights

  • The Reframe™ is a 60-minute, one-on-one strategy conversation priced at €150 all-in. Guided by my Re:Framework™, we’ll work through your challenge to unlock clarity and direction. Your €150 investment will be fully deducted from our next collaboration.

How it works

  • Strategy studio visual

    Intake

    The Business of Culture is the right hand of brands. We advise and assist in the development of strategic plans that help executives take creative control of their business.

  • Insight visual

    Talk

    Culture is the new currency of influence. That’s why we draw lessons from (pop) cultural events, individuals and brands. What distinctive approach led to business success?

  • Recap

    In a world dominated sameness, fresh thinking is what makes brands stand out. That’s why we develop, guide and teach those seeking to maximize their creative thinking potential.

What you’ll gain

  • ✓

    It all begins with an idea. Maybe you want to launch a business. x

  • ✓

    It all begins with an idea. Maybe you want to launch a business.

  • ✓

    It all begins with an idea. Maybe you want to launch a business.

  • ✓

    It all begins with an idea. Maybe you want to launch a business.

About me

“I'm not just a brand, social, or a business strategist. I’m all three — which means I look at your question from multiple angles at once.

I connect the dots between your brand, business and the human behind it. Because strategy is not just about big plans. It’s about making the right decisions based on who you are, what you believe and where you want to go.

This session is just 60 minutes, but it helps you see more clearly where to begin.”

— Cindy Fleur
Founder & Strategy Director

What others say

  • “Your ability to combine deep industry knowledge with actionable advice has made a real difference. Working with you was truly invaluable.”

    Aradhita Parasrampuria
    Founder | Cellsense

  • Felicia Wijnveen

    "A true pleasure to work with, you bring authenticity, depth, and vision. Every team deserves a Cindy— creative, smart & a social powerhouse!"

    Felicia Wijnveen
    Manager Talent & Human | VIA

  • Depanshu Gola

    "What truly sets Cindy apart is her empathy. Her approach is both warm & insightful, making each conversation valuable and empowering."

    Depanshu Gola
    Partner | Architecture for Dialogue

  • Sabrina Beek

    "You see brands not just as they are but as they could be, daring to dream with them—sharing insights that inspire well beyond the collaboration."

    Sabrina Beek
    Sr. Social Creative | Dentsu Creative

  • "You stand out for your ability to zero in on the core of an issue by asking the right questions, making your advice feel tailored and personal."

    Kevin Lamsberg
    Founder & Music producer | LAMSI

FAQ

  • A fresh perspective on your challenge, more clarity on what’s really at play, and a first sense of direction for your next move. You’ll receive a short written recap of the key insights and possible next steps we uncovered together.

  • You can book your time slot via Calendly. Within the e-mail confirmation you will receive payment instructions by email. Your booking is only final after payment is received.

    If we decide to work together beyond The Reframe™, the full fee will be deducted from your follow-up project.

  • After booking, you’ll receive a short intake form to help me understand your context and priorities. The more openly you answer, the more value we can unlock in our 60 minutes together.

  • Yes, as long as it fits within the 60 minutes. The intake form will help prioritise your main challenge.

  • All conversations are 1:1 meetings held online via video call. This way, we can connect from anywhere.

  • Once your booking is confirmed and payment is made, it is non-refundable. However, you may reschedule your session once, as long as you notify me at least 24 hours in advance. Rescheduling requests made within 24 hours of your session cannot be accommodated.

Let’s begin.

Tomorrow belongs to those that act today. So let’s reframe your challenge into a fresh perspective and create the momentum to move forward.